There are multiple ways to take the word “attractive,” but, ultimately, it means something that draws attention and brings people in. An attractive website has multiple qualities that make it engaging and appealing, both on a shallow and deeper level. Insurance website design can be a bit tricky since insurance itself is not something you would consider “attractive,” but it’s a large industry with many different purposes. However, you must not lose hope. Instead, work on the details of a website to makes people want to stay and continue to click through the pages.
Make Your Website Aesthetically Pleasing
On the base level of “attractive,” you’ll likely think of something that looks good. Keeping a website free of clutter and using well-designed layouts can make people want to stay. A current trend that brings in attention is the use of very large imagery, so try to include high-quality photography if you need ideas.
Make Your Website Easy to Navigate
Having several confusing links on your webpage is more likely to scare a visitor away rather than attract them to click and discover more that you have to offer. Having a limited number of clear and concise links can entice someone to explore and find just what they need with ease.
Make Your Website Interesting
Even if you attract your potential client to stay with the initial insurance website design, you want to keep them around. Offer blog posts and interesting stories to give the viewer more to do.