Success selling insurance requires that your agency be proactive in Digital Marketing for Insurance because competition is so fierce and only those companies that are truly innovative will come out on top. Insurance marketing in the digital age is all about building brand recognition through the most creative means. Social media can be a vital tool in helping to accomplish this.
There is a large pool of people, many of whom make up your target market, active on Facebook, Twitter, LinkedIn and other high-profile media sites, so it makes perfect sense that you invest time marketing to this segment. Remember, there are plenty of people interested in hearing what you have to say; your job is to put the message out there and see what type of response you get.
There’s value in giving free advice
Before paying good money for your products most people would probably like to get some useful information so they can make an informed decision. Explaining the benefits of a particular policy, with a little sound advice thrown in can help to ease concerns and make the prospect less hesitant about making such an important decision.
The key is to design your message in such a way that people get hooked and want to know more. This is where using social media and other platforms are essential to keeping your target audience in mind and making use of this massive exposure at little or no cost.
People often research insurance online, looking up policies in an attempt to understand the language being used. Take a look at the FAQ page and see what people are most curious about. If you provide them with informative blogs, whitepapers and other resources on your website, this helps enable you to capture the attention of these interested researchers.
Digital Marketing for Insurance isn’t very difficult, but it does require time and patience. There are plenty of agencies that look at marketing as a kind of afterthought, but this is often your bread and butter. Take the time and go the extra mile to strengthen your name recognition and heighten awareness of your brand. Remember that marketing for insurance is about building trust.