3 Features Every Insurance Website Needs

The insurance industry grows more competitive each year. Increasingly, there are new players entering the market, such as peer-to-peer startups and aggregators. It’s more important than ever that you gain an edge over your competitors. Websites for insurance agents can help you accomplish that goal. A site with the right traits can turn visitors into a steady stream of customers.

1. Responsive Theme

Your potential customers spend time on laptops, tablets, mobile devices, and smartphones. With that said, you need a responsive website. This attribute ensures your site looks good across all these platforms.

2. Custom Copy

Well-written, engaging content offers several benefits. It helps you stand out from the crowd. It establishes you as an authority in your field. Finally, engaging web pages, blog posts and articles draw more traffic to your website.

3. Call to Action

Websites that are tailored to insurance agents need a call to action (CTA). Give your visitors a specific action to take, such as requesting a quote or downloading a special report. This type of engagement gives you an opportunity to generate more leads, customers, and sales.

There are marketing firms that specialize in building websites for insurance agents. Don’t settle for a run-of-the-mill site. Give yourself an advantage in the marketplace with a website that’s designed for success.